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MEET OUR TEAM

We are much more than an agency: we are your family on the road to the USA. We accompany you hand in hand, with transparency and real experience.

OUR TEAM

We are a team passionate about sports and education, dedicated to making the dreams of athletes from around the world come true.

Bruno Lago Pujol

Bruno Lago Pujol

Co-Founder & CEO at UDB

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Santiago Gordillo

Santiago Gordillo

Co-Founder & Chief Operating Officer at UDB

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Max Oliver

Max Oliver

Managing Director & Head of Admissions at UDB

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Joaquín Eichhorn

Joaquín Eichhorn

Director of Management & Representation at UDB

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Marc Figueredo

Marc Figueredo

Spain Scouting Director at UDB

Diego Reina Chiappe

Diego Reina Chiappe

International Scouting & Video Analysis at UDB

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Youssef Nakhoul

Youssef Nakhoul

International Agent & Advisor at UDB

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Rocío SalmerónRocío Salmerón - Color

Rocío Salmerón

Digital Communication & Strategy at UDB

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Yeray Cuenca

Yeray Cuenca

Performance & Scouting Specialist at UDB

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Laura Rodríguez

Laura Rodríguez

Ambassador & Women's Soccer Scout at UDB

Jamar Ricketts

Jamar Ricketts

MLS Player & Road to Pro Ambassador at UDB

Elias Stingl

Elias Stingl

Director of UDB Sports Africa Franchise

Spain

In Spain, Bruno Lago Pujol and his team exclusively direct educational activities: he personally accompanies each student-athlete with clarity, specialization, and closeness in training and reinforcement.

United States

Sports and college management are handled entirely through UDB Sports LLC in the United States.

Our structure blends the best educational programs in Spain with athletic and university development managed from the U.S., ensuring clarity, expertise, and a consistent process for each student across both countries. It also positions us as an American company thanks to our team based on the continent.

OFFICES

OFFICES

UDB Sports maintains international coverage with an operational team strategically distributed across three key regions.

Barcelona – Europe Headquarters

Our main European offices are located at Carrer Balmes 221, one of the most important and emblematic streets in Barcelona.

One of our co-founders works here alongside the creative, marketing, scouting, and international agreements teams.

This space is the coordination hub for all our projects and institutional relationships.

United States – Central Office

In the United States we operate together with our UDB agents and official partners, where the heart of our structure is located.

From here we strengthen our identity as an American company, founded and led by our US CEO.

LATAM Office

In Lima we house our Latin America offices, a key part of UDB Sports.

The other founder works there alongside the regional director, the advisory team, and the operations department responsible for expansion and support across Latin America.

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Where talent becomes opportunity.

SHOWCASE

It all starts on the field.

Players from different cities arrive with a shared dream: to be seen. At each UDB Showcase, dreams become tangible. The field becomes a stage and each pass, a business card to college coaches in the United States.

In Barcelona, Sant Andreu or Lima, showcases bring together the best young soccer players of the moment. More than 70% of participants arouse direct interest from American universities, turning a simple day of soccer into the first step towards an international sports and academic career.

For many, it's the moment that changes everything.

Because behind each play there are years of effort, and behind each look in the stands, an opportunity waiting to be taken.

Featured Metrics

+150
participating players between Spain and Latin America
+50
college coaches and scouts connected
70%
of players with immediate interest from universities
3
cities and global expansion underway

Project Pillars

Professional technical evaluation

Coaches analyze every detail of the game: positioning, tactical reading and decision-making. Each player receives a real evaluation, as they would in a college process.

Direct contact with NCAA and NAIA universities

Showcases are designed to immediately connect players and coaches. It's not theory, it's direct contact with universities looking for international talent.

Bridge to real opportunities

Many participants begin their path to a scholarship here. The event doesn't end with the final whistle: it's the beginning of a process accompanied by the UDB team.

Formative and inspiring experience

Each edition reinforces the value of teamwork, consistency and confidence. It's more than a sports test; it's an experience that transforms mindsets.

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The future of soccer

KINGS LEAGUE

When American streamer Jynxzi received a wildcard to compete in the Kings League World Cup in Paris 2025, time was against him. There were barely weeks left to form a team and present themselves to the world. That's when he decided to trust UDB Sports.

In a few days, we gathered a group of college student-athletes from different American universities, creating a team that represented the values of college sports: discipline, tactical intelligence and ambition.

The challenge was enormous. In a tournament where teams led by figures like Neymar Jr., Ibai Llanos, DjMaRiiO and other world references competed, our team faced the best teams in the Kings League, demonstrating that college talent can be at the level of great international stages.

Despite the limited preparation margin, we managed to advance further than any other invited team, being the last wildcard team to be eliminated from the World Cup.

Beyond the result, this experience marked a before and after. It was the demonstration that college education is not a limit, but a global platform from which athletes can inspire, compete and leave their mark.

Key Metrics

+40,000
live viewers
< 10 days
team formed
100%
international college players
Last
wildcard standing against professional clubs

Project Pillars

Only agency in the Kings League World Cup

We were the only agency to participate in a Kings League World Cup thanks to an invitation from Kosmos (Piqué's company), competing in front of thousands of people with our scholarship college players.

International representation of college talent

Each player was selected for their academic and sports performance, symbolizing the excellence that characterizes college programs in the United States.

Direct competition against the best teams in the world

We measured ourselves against teams led by world-class figures, consolidating the prestige of college soccer as an elite alternative.

Global visibility alongside Jynxzi's team

We united college sports with the universe of streaming and entertainment, reaching new audiences and generating international media impact.

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